Privacy Policy

Last updated: 2 October 2026

This Privacy Policy explains how Avantage SFL LLC collects and uses personal data when you visit this website, create an account, book a seminar, buy a video course, take an exam, appear in the specialist catalogue or write to us.

1. Who we are

Avantage SFL LLC is the controller of your personal data ("we", "us", "our").

Avantage SFL LLC, 1309 Coffeen Avenue, STE 120, Sheridan, Wyoming 82801, United States. Company ID 2021-001005509. Email: help@sflifting.com.

We have appointed a data privacy manager (DPM). For any question about this policy or to exercise your rights, write to our DPM:

• by email: janina@walaw.uk
• by post: White & Associates Ltd, 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ

The website is not intended for children under 16, and we do not knowingly collect their data.

2. The data we collect

• Identity and contact data: first and last name, email, phone, country and city, gender if you choose to give it.
• Account data: login email, password (stored only as a one-way hash), sign-in codes, role (student, graduate, specialist, teacher).
• Learning data: seminars you booked and attended, courses you have access to and your progress, exam videos you upload, our review of them, certificates issued to you and their numbers.
• Specialist profile data: if you are a certified specialist and choose to publish a listing, the photo, city, languages, social links and contact details you add to it.
• Requests and correspondence: messages sent through our forms, questions from your cabinet, and our replies.
• Transaction data: what you bought, when, the amount and the transaction reference. Card details are entered on the payment provider's page and never reach us.
• Photo and video consent: your choices on the photo and video consent form for a seminar, with the date and the version of the text you agreed to.
• Technical data: IP address, browser type and device, pages visited, the page from which you sent a form, and the cookies described in our Cookie Policy.

We do not collect special categories of personal data, such as health data.

3. How we collect it

• From you: when you fill in a form, create an account, book a seminar, upload an exam, edit your profile or write to us.
• From our payment providers: ClickFunnels and Stripe tell us that a purchase was completed, so that we can open your course or seminar place.
• Automatically: through server logs and cookies when you use the website.

4. Why we use it and on what legal basis

5. Who we share it with

We share personal data only with providers who work on our instructions and under a written agreement, and only as far as each one needs:

• website hosting and file storage: Vercel Inc.
• database hosting: Neon, servers in Frankfurt, Germany
• email delivery: SendPulse
• checkout and payments: ClickFunnels and Stripe
• teachers who run the seminar you booked: your name, email and phone for that seminar
• professional advisers, auditors and authorities where the law requires it

We never sell personal data and never share it with third parties for their own marketing.

Public information. When a certificate is checked on our verification page, it shows the holder's first name, the initial of the last name, the level and the month and year of issue. A specialist listing shows only what the specialist chose to publish.

6. International transfers

Some of our providers are based in the United States. When personal data leaves the European Economic Area or the United Kingdom, we rely on the EU-US Data Privacy Framework where the provider is certified under it, or on the Standard Contractual Clauses approved by the European Commission. You can ask our DPM for a copy of the safeguards.

7. How long we keep it

• Account and learning data: as long as your account is open, then 2 years after your last sign-in.
• Certificates and their numbers: for as long as the certificate may be verified, because it protects you and your clients.
• Exam videos: 12 months after our decision on the exam.
• Requests from our forms that did not lead to a booking: 24 months after the last contact.
• Transaction data: 6 years after the purchase, for tax and accounting.
• Photo and video consent records: as long as we use the materials, and 3 years after that.
• Server logs: 12 months.

After these periods we delete the data or make it anonymous.

8. Your rights

You have the right to:

• get a copy of your personal data
• correct it
• have it deleted
• restrict or object to its use
• receive it in a machine-readable format and pass it to another provider
• withdraw your consent at any time, without affecting what was done before
• complain to a data protection authority, for example the one in the EU country where you live

You can correct your profile, download your data and delete your account yourself in your cabinet, under Profile. For anything else, write to our DPM. It is free of charge. We reply within one month and may ask you to confirm your identity first.

9. Security

Passwords are stored only as one-way hashes, all pages are served over an encrypted connection, and access to the admin area is limited to named staff with individual permissions. Every change made in the admin area is recorded. If a data breach puts your rights at risk, we will tell you and the competent authority as the law requires.

10. Changes to this policy

When we change this policy, we publish the new version on this page with a new date. If a change affects how we use data you have already given us, we will tell you by email before it takes effect.